Empowering businesses
By Xiqués at a glance
Byxiques is a boutique consultancy led by me, Irene, a marketing professional with over 10 years of experience in Ecommerce, Amazon, online marketplaces, and digital marketing.
After working with many companies, helping them sell on Amazon and through their own ecommerce platforms, I noticed the struggles were almost always the same. That experience has given me a clear understanding of what goes wrong, what to watch for, and how to actually turn good products into real sales.
I built Byxiques to support companies on their journey of selling online, whether through their own ecommerce site or through marketplaces. Byxiques offers not only Amazon expertise, but also a full marketing background, covering Ecommerce strategy, marketplaces, and digital marketing. So every solution looks at the bigger picture, not just one channel.
Who is behind By Xiqués
Few words about myself
01
Web design & development
With a degree in Advertising, Public Relations, and Audiovisual Communication, I began my career in communication and marketing, gradually building over 10 years of experience into a specialisation in e-commerce, online marketplaces, and digital marketing.
02
Digital marketing, SEO, SMM
My experience spans the entire marketplace ecosystem, from PPC and SEO strategies, product listing optimization, and A+ Content to catalogue management, account audits, and performance analysis. I’ve also led teams, launched corporate websites, and developed digital initiatives designed to improve visibility, strengthen brand positioning, and drive online sales.
03
Branding & strategy
Beyond marketplaces, I’ve worked in international B2B environments, leading multi-regional marketing projects, email campaigns, content strategies, and digital initiatives across European markets. Working across different industries and business models has given me a broad understanding of how marketing, technology, product content, and commercial strategy come together to support business growth.
I combine a hands-on approach with strategic thinking, using data to identify opportunities, solve problems, and turn business objectives into practical marketing actions.